Guilds in these online games are completely voluntary, at-will organizations of people. This creates a strange dynamic when it comes to leading.
When I was GM, a good friend of mine in the guild–we’ll call him Angus–was excellent at leading groups and raids. He wasn’t shy about grabbing a couple of our more passive guildmates and making good things happen like attunement requirements, gear upgrades, and all the rest. In real life, Angus is a confident leader who runs his own business, with employees. His company is successful! I thought, “Wow, he’d be a great officer, maybe even GM!” So he got the nod as officer, and while he was gruff at times, he proved a great asset to the guild.
Over time, I learned that Angus had really been eager to take a shot at leading the guild. We frequently had open conversations among the officers regarding whose turn to lead was coming. So eventually, Angus got the nod.
The problem–and it took months for us to learn this–is that his ability to lead a successful for-profit business involves a completely different skill set than leading a successful voluntary, at-will organization. Angus turned out to be a good boss, but not a great leader.